Skills Canada unveils new logo, reflecting global importance of skills education and training Canadian Design and Construction Report Staff writer Skills/Compétences Canada (SCC) recently unveiled a new logo incorporating the WorldSkills International vi- sual identity, a brand recognized globally for champi- oning skills education, training and excellence. “Skills/Compétences Canada is pleased to introduce its new logo which aligns the organization more closely with the WorldSkills International brand,” said SCC chief executive officer Shaun Thorson. “By adopting the WorldSkills visual identity, SCC will help extend global recognition, exposure and appreciation of the impor- tance of skills education and training.” Skills/Compétences Canada is a member organization of WorldSkills International, a not-for-profit membership association internationally promoting vocational excel- lence and skills training. Since 2000, the WorldSkills brand has grown steadily and now has a powerful and consistent image in the in- ternational skills-related market place. The various World- Skills events, such as the biennial skills competition which takes place next in São Paulo, Brazil in 2015, ac- tivities and, ember organizations, including Skills/Com- pétences Canada, have a common identity framework that is helping build global awareness for skills training. “With 67 member country/regions, WorldSkills is a global organization reaching into every corner of the world and representing 70 per cent of the world’s popu- lation, said WorldSkills International CEO David Hoey. “Collectively we have a strong voice, showcasing and in- spiring skills excellence and promoting awareness of the value of skills, trades and technologies.” “Right around the globe, the skill mismatch and labour shortages are affecting economies. WorldSkills, through partnerships with education, industry and gov- ernment is striving to bring groups together through the member organizations to reverse the critical skilled labour shortage. By showcasing excellence and leading edge techniques and technologies, WorldSkills is helping young people see the future of the skilled workforce.” The Canadian Design and Construction Report — Fall 2013 – 31