ATLANTIC CANADA Construction Association of Nova Scotia (CANS) updates logo and website Canadian Design and Construction Report staff writer The Construction Association of Nova Scotia (CANS) has updated its logo and website at www.cans.ns.ca. The changes were introduced at the association’s 151th annual meeting in October. “The new CANS logo is a reflection of you and your feedback. Through focus groups, surveys and member feedback you told us you wanted the new CANS brand to capture the scope of membership across the province and region; highlight the many facets of the industry; and be reflective of the organization’s history,” the CANS newsletter has reported. The association’s website reports that CANS market- ing and communications committee started on the proj- ect in 2012 “with a comprehensive communications and 4 – Fall 2013 — The Canadian Design and Construction Report marketing audit,” including executive interviews with the association’s president and board of directors, an online membership survey, an online communications survey, staff interviews, analysis of CANS branded materials, analysis of CANS media coverage and perception and member focus groups. CANS says the audit discovered three major findings: • A lack of consistency in materials produced related to CANS both generally and with the subsequent brands, • Members were looking for more streamlined com- munication from CANS, • And that there is a need for an enhanced positive profile of the construction industry – and that CANS should lead the charge on this.