In identifying and supporting what Kelly calls wide- spread challenges, BCRMCA takes a regional approach that is also international. “I participate in NRMCA (U.S. based National Ready Mixed Concrete Association) and work closely with the Portland Cement Association.” He says he also collaborates closely with colleagues in Washington and Oregon, using memberships in each other’s associations and joint meetings to identify issues specific to common geography beyond political borders. “We also participate, with our colleagues in Alberta, in PNWER (Pacific North West Economic Region). This year, with the Cement Association of Canada standing as a plat- inum sponsor at the PNWER Summit in Calgary in July, we’ll have the opportunity to advance education through sessions on concrete related issues including resilience and sustainability.” Next year the summit will be in Port- land, Oregon. He says it is important for the industry to develop re- gionally coherent messages and that, working with part- ners in both the U.S. and Canada, these messages and marketing strategies will be more effectively developed. Also this year BCRMCA has launched, with the CRMCA, a national partnership to establish Environmental Product Declarations (EPDs) for Canadian ready mixed manufac- tures. The project will be completed before October 2016, when LEEDv4 is implemented. For more information on BCRMCA (soon to be Concrete BC) and its activities, visit http://www.bcrmca.ca. The Canadian Design and Construction Report — March 2016 – 35