“The key challenges around getting women into the skilled trades are very similar, in many ways, to anyone entering any career for the first time – you do not know what to expect, you do not know the rules of the road, the norms, the culture, the job expectations, you may not understand or have the neces- sary skills and competencies, and you likely don’t know the protocols for communication.” “The same is true of any industry that is predominantly one gender because its culture may be confusing and not imme- diately understood by the other gender,” Archer says. “Think of the first male teachers or the first waves of male nurses.” She says WBF addresses this issue in three ways: by help- ing women make a well informed decision before entering trades training or employment; by providing training specifi- cally designed to help women meet safety and productivity standards starting on their first day at work; and by helping women practice strategies proven to help them thrive in this work environment. The organization also provides direct support for employers on best practices for hiring and retaining tradeswomen (coach- ing and training). “WBF focuses on making sure that its graduates are well prepared to be safe and productive on the job site, starting day one. At the end of the day, this focus addresses the concerns both for women and their employers.” Archer says employers with whom WBF works need and want workers who are available locally and who can be safe and productive. Though that sounds like an open call, she says it is also important to appreciate that this kind of work and work environment is not for everyone. “Individuals most likely to succeed share certain traits – they tend to be quick learners and eager to learn, they enjoy being physically active and fit, they enjoy challenges and teamwork, and appreciate the sense of pride that comes from a tough job well done.” 44 – March 2016 — The Canadian Design and Construction Report She says having the right attitude and the right work ethic are equally high on the list of key competencies. “The best thing an employer can do is to hire women who demonstrate readiness either because they’ve had previous experience on the job or they’ve successfully completed a rigorous training program (such as at WBF) that focuses on the key success competencies and take some best practice training from WBF.” For example, she says WBF readiness courses such as Workplace Culture Awareness can make all the difference in terms of success. It is well documented that differences between the way men and women communicate and problem solve can be har- nessed to create strong, multi-talented, cross skilled teams. “We love this industry and we know that it is a first choice career and lifestyle option for women. The career path oppor- tunities are endless, and this is an industry that pays its work- force some of the highest wages in Canada.” She says for women who want a career that will open doors to opportunity, who like to make great money, have a great lifestyle (travel, home purchase, shopping, being fit and phys- ically active), and spend their workday mentally engaged, con- struction presents an extremely viable career choice. “Our advice for everyone is the same - do your research. This indus- try isn’t for every man or woman. Find out if it’s for you before making a commitment or investment.” For those who do fit the bill, the opportunities are endless. “Also, apprenticeship is a process where you ‘earn while you learn’ so if you plan well you should be able to finish all your technical training without accumulating debt,” she said. “Within four years you can achieve full certification and begin growing your career in earnest.” Canada’s changing demo- graphics is creating opportunity at all levels. Companies are looking for people who want to learn, grow and advance their career. “At end of the day, the critical driving force is need,” she said. “As 26 per cent of the industry retires, more of these roles will go to women. There has never been a better time in the history of our country for women to enter the world of con- struction.” For more information about Women Building Futures, visit http://www.womenbuildingfutures.com.