Welcome The cohesive perspective The defining characteristic of Canada's ar- chitectural, engineering and construction community is its diversity, combined with cohesion. This issue's topics reflect the industry's interdependent nature, ranging from ready-mix producers in western Canada to skills shortage chal- lenges in the Atlantic region. Brad Lamb's condo developer's per- spective provides a refreshing view from an owner who must work with industry professionals, the trades, government, and the public. The industry's nature – where specialists must acquire impres- sive skills, and co-ordinate them with others – requires both spe- cialized and interdisciplinary organizations and services. Hopefully Canadian Design and Construction Report bridges the gap; communicating at high enough a level to provide valuable information, without becoming overloaded with jargon and ex- tremely technical details. As we prepare to publish this issue, I'm already looking for- ward to the summer edition. I expect we will have insights and content from the Construction Specifications Canada (CSC) na- tional convention in Kitchener, among other stories. Please let us know if there are issues or stories you would like covered, as well. You can reach me at buckshon@cadcr.com or by phoning (888) 432-3555 ext 224. Mark Buckshon Editorial co-ordinator Canadian Design and Construction Report Spring 2014 Table of Contents NEWS The developer's story: Could anything go right? . . . . 4 Exposing the truth behind Naked Buildings . . . . . . . . 8 Marketing advice: What should you do when others aren't playing fair? . . . . . . . . . . . . . . . 10 Northern Lights show: Insights into cultural and business opportunities . . . . . . . . . . . . . . . . . . . 12 Canadian Wood Council supports independent study documenting safety of wood frame construction . 14 B.C. Council of Construction Associations Provincial association focuses on health and safety issues and relationships with WorkSafeBC . . . . . . . 17 A look ahead for Canada's construction labour force requirements . . . . . . . . . . . . . . . . . . . . . . . . . 18 BuildForce Canada labour forecasts show increasing demand for skilled trades in Atlantic Canada . . . . . 23 Atlantic Canada Construction News Briefs . . . . . . . . 25 Atlantic Canada Construction Labour and Employee Relations Forum to explore issues expected on major projects on horizon . . . . . . . . . . . . . . . . . . . . 27 PROJECT REPORTS ARMCA speaks for 93 per cent of Alberta's concrete producers . . . . . . . . . . . . . . . . . . . . . . . . . 30 Women in Construction — Western Canadian Construction Industry . . . . . 38 All Weather Windows’ Carrie Pedersen . . . . . . . . . . . 40 All Weather Windows’ Sandy Van Someren . . . . . . . 41 Katrina Stettner – Harmony Builders, Regina . . . . . 43 Maria Volansky – Integrity Building Products . . . . . 44 PLAN YOUR STAY EARLY Donna Anderson – Trisura Guarantee Insurance Co. 45 Book 7 days ahead and get Wood WORKS! British Columbia . . . . . . . . . . . . . . . . 48 15% savings! Tammy Grassa — Jones Deslauriers . . . . . . . . . . . . . . 47 McGraw-Hill Dodge construction leads . . . . . . . . . . 56* * in online edition at www.cadcr.com www.threadsoflife.ca The Canadian Design and Construction Report — Winter 2014 – 3