EDAC, U of C offer Business Investment Attraction course

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The Economic Developers Association of Canada, through the University of Calgary, is offering a 15-hour course: Business and Investment Attraction, online from March 3 to April 4.

EDAC members receive a 50 per cent tuition rebate.

Upon successful completion of this course, you will be able to:

  • Recognize the different types of new investment versus investment attraction
  • Examine criteria to evaluate if your community is in fact ‘investment ready’
  • Describe components that may be included in an Investment Attraction Strategy
  • Identify methods to recognize the target industries that may be attracted to your community
  • Explore investment attraction tools and resources
  • Classify the different types of site selectors and what their search criteria may be
  • Recognize the four basic stages of site selection
  • Review types of Foreign Direct Investment (FDI) and support resources
  • Compare methods of measuring your BI&A program or activities success



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